Marketing
Most SMBs Fail to Promote Social Profiles on Their Websites
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or
04/16/2012
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or
PRWeb, Vocus’ online press release distribution service, is releasing new features and enhancement this month to help businesses get more people to read their news.
How does an organization that is notorious in the eyes of many activists find a way to do some good PR? Someone at the World
GetResponse offers a new Android App that gives email marketers control of their campaigns, marketing lists and email reports straight from their phones.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
The latest new account wins for MWW Group, Weber Shandwick, Ogilvy and 5W Public Relations, some of the top world PR companies.
Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.
In her role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs.
Porter Novelli is the new agency of record for Aston Martin in China, and will be in charge of building social media, lifestyle and auto media and influencer relationships.
“You scratch my back, I scratch yours” arrangement can create a PR powerhouse, at least for credit card companies. What other means do these companies employ to generate buzz, and what can you learn from them? A few answers right here.
