Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
Baroness Ashton, the world’s highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission’s 909-strong communications staff.
Being an Entrepreneur got tougher in the past couple of years. Even though the main stream media might push the notion that no one reads
Hot on the heels of recent news that California is considering legalizing online gaming for gamblers 21 years of age and older, Bank of America
March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.
The brand identity designed by Wolff Olins for the 2012 Olympic Games was most recently accused of being a veiled pro-Israeli conspiracy. What do you think?
Canada’s Economic Action Plan provides $60 billion over two years to help protect and create jobs, and the government is trying to raise awareness on what has been done so far through a massive PR campaign.
Former New Mexico Gov. Bill Richardson was named chairman of APCO Worldwide’s executive advisory service Global Political Strategies (GPS).
iStrategy is a two-day digital media conference for senior executives in charge of their companies’ digital strategies. A bi-annual event, iStrategy is organized in four regional event locations in North America, EurAope, Australia and Asia and combines keynote speakers, expert panel discussions, interactive workshops and networking opportunities.
Crowdsourcing is a valuable tactic for companies running corporate social responsibility (CSR) programs because it offers new perspectives, builds engagement and helps find nontraditional sources of opinions; yet only a little more than half of companies have adopted this power tool for their CSR programs.
