Marketing
Starbucks Logo – Simplified
Is simplifying an iconic logo a good idea? Strabucks may be on a good path here, but the reasoning is questionable.
01/07/2011
Is simplifying an iconic logo a good idea? Strabucks may be on a good path here, but the reasoning is questionable.
More smart PR and marketing opportunities from Skype: the company will acquire Qik – mobile video software technology for smartphones and tablet computers.
Social media marketers and PR specialists should keep a close eye n the US Hispanic community, one of the fastest growing user groups on social sites. Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content has recently told Huffington Post that efficiently targeting Hispanic customers means marketers need to target them on social platforms as they over-index for using social media.
Hewlett-Packard Co hired former SAP AG executive Bill Wohl to handle communications after the resignation of their Chief Marketing Officer, Michael Mendenhall. Wohl will serve as chief communications officer at Palo Alto based HP, reporting directly to Chief Executive Officer Leo Apotheker, another SAP veteran.
MWW Group: free at last. The company declares independence, parting from IPG, the PR conglomerate that ruled it for the past 10 years.
In an effort to convince a company not to locate a chicken processing plant in the southern end of the county, Nash County residents have hired a Raleigh-based public relations firm to develop a campaign to help them achieve their goal. The firm, Campaign Connections, has handled political and corporate campaigns throughout the state before and has been hired with the financial assistance of the city of Wilson.
Apple’s PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
Perhaps you didn’t know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year’s Eve.
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person’s understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let’s briefly explore what integrating twitter in the overall PR efforts implies.
Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor.
