PR Insights
Donald Trump’s September 11 PR Stunt
Trump’s letter offering to buy a property that is scheduled to become an Islamic center is seen as a pathetic “PR attempt” and not a serious offer.
09/11/2010
Trump’s letter offering to buy a property that is scheduled to become an Islamic center is seen as a pathetic “PR attempt” and not a serious offer.
MDC Partners-owned Kirshenbaum Bond Senecal & Partners from New York has acquired a majority stake in Kwittken & Company, a public relations agency in New York. This is the third transaction in five months for MDC Partners involving a public relations agency, and the sixth in the past year.
Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
Dr Pepper Snapple Group and Unilever face a PR crisis if they fail to address the warnings released against their green tea based products by the FDA.
Coyne PR’s press release, brilliantly titled “Americans Confess – Wags Speak Louder Than Words” for Del Monte’s Pup-Peroni® dog snacks was part of a PR campaign that, to date, generated 1,179 stories, resulting in over 42.7 million media impressions.
The much rumored about Google music service, already seen as tough competition for Apple’s iTunes, might be launch in time for this year’s winter holiday season. Google’s VP of engineering Andy Rubin has been discussing with record lables and pushing hard to have the new music service ready by Christmas.
National Enquirer has found a new target: John Travolta, who is now accused of “secret gay liaisons” while his wife is expecting a baby.
mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include key bloggers and journalists covering any particular field or area of interest.
This year’s edition of the How to Conference, the one day, know it all event organized by PR news, will take place on December 1st at the National Press Club in Washington DC. Industry thought leaders will discuss key PR topics such as media relations, measurement, social media, crisis management, product development, branding, CSR, media training and stakeholder engagement.
Internet memes tend to spread fast via the Internet, delivering messages quickly and effectively and having a huge impact on millions of people. Consider the hype and numerous online magazine and blog posts around Susan Boyle or Lonelygirl15 to understand what a powerful PR tool they can become if used properly.
