The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm Reverb Communications which accused them of using employees to pose as ordinary customers and post reviews of video games on Apple’s iTunes store. The settlement and requires Reverb to delete all misleading reviews and to never use such methods without proper disclosure.
Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
Dunwoody College of Technology, one of the top technical schools in the US, has named LEVEl, a global brand and reputation firm, their agency of record. LEVEL will help Downwoody reach and attract prospective studens and communicate their key messages of superiority among technical schools.
Alex Cristache of Blogsessive.com has recently released a new free Wordpress theme, Typominima, a theme designed for all bloggers with a strong appetite for writing and publishing in a beautiful environment. What sets Typominima apart is its strong focus on the writings above anything else.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
PR Daily invites you on September 22 to “The 10 biggest trends in PR measurement and ROI webinar” featuring Dr. David Rockland and Jennifer Fravel of Ketchum to find out more about how to successfully integrate PR measurement into your communications plan to maximize your ROI.
A nightmare for authorities and construction workers, the 9 day traffic jam in China which might be prolonged for up to a month is a gold mine for local entrepreneurs selling food and other goods to the drivers stuck on the interstate to Beijing in the Heibei Province.
PR Daily announces a new webinar for September 1st, “The basics: How to produce a social media news release”, featuring communications and public relations experts Shel Holtz and Todd Defren. It will introduce participants to the techniques of crafting and releasing news releases to social media outlets and of getting them noticed by online journalists and bloggers.
Verizon has been included for the eight consecutive year in the List of Best Companies for Latinas to Work for, an annual list compiled by LATINA Style Magazine. The company has earned the No. 4 ranking due to its commitment to diversity and inclusion.
“Leading Under Pressure: From Surviving to Thriving Before, During and After a Crisis”, the new book by Erika Hayes James and Lynn Perry Wooten, analyzes recent major PR crises such as the BP oil spill, the Toyota and Tylenol recalls, or the collapse of the banking industry, to better explain how to properly manage and lead a company through a crisis situation.
