Trouble at Twilight? (When Good PR Intentions Aren’t Enough)
Two good ideas can’t always be combined. That’s certainly the case with Stephenie Meyer’s new novella. The popular Twilight series author’s new work isn’t selling as well as expected.
Author: EPR Staff
Vocus Launches New Social Media Monitoring Tool
Vocus has released a new and improved version of its social media monitoring software, the Summer ’10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.
Can Anne Womack-Kolton Repair the Irreparable? BP’s New PR Push
Anne Womack-Kolton, once press secretary to the former vice-president Dick Cheney, a former APCO Worldwide Vice President (her last day with the company being May 21 this year) and previously director at the Brunswick Group, was hired in house by BP to help bolster its public relations effort in the US, as the company’s head of U.S. media relations.
Ads of the World: McDonald’s Gay-Friendly Ad in France
A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.
Poor Customer Experiences Make Clients Switch to Other Providers
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Coca Cola’s New Social Media Model
Coca Cola has revealed its new social media model. It is called the 4P model, namely reviewing, responding, recording and redirecting. There’s nothing quite revolutionary behind the fancy naming, but it is a tested, well documented, experiment and success backed model to help them accomplish marketing and sales goals.
You Can’t Sell If You Can’t Communicate
Are you communicating with your audience? If you aren’t, then your public relations campaign is finished before it starts. You can’t sell to your prospective clients if you aren’t communicating with them.
Procter & Gamble Public Relations: Put a Pampers on Your Crappy PR
If you look inside your Pampers diaper pail, and a stink wafts into your face, it may be Procter & Gamble PR poop. Either Procter & Gamble is trying to turn the Internet into a soap opera, or their PR sniffed too many chemicals.
Travel Is Hotter than Ever
Expedia, Marriott, Orbitz, Signature Travel Network and others are looking to expend their businesses abroad, spending a fortune on lobbying and PR. Travel is hot, and getting hotter this season. An online travel site will soon launch a new and exciting service.
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
