Twitter’s Real Business Finally Emerges
From mobile app roll-outs and acquisitions to Promotional Tweets, it’s getting easier to see where Twitter is going with its business.
Author: EPR Staff
Rick Wion: New Director of Social Media for McDonald’s
McDonald’s has recently named Rick Wion (formerly employed by GolinHarris as Vice President of Interactive Media) Director of Social Media.
Ignoring Reality or The Big Business Mistake
Refusing to learn from personal mistakes and those of others always has a massive negative impact on businesses. Ignoring reality and hoping bad things can only happen to others never mean consequences can be avoided or PR disasters prevented.
Brilliant PR Move for 1-800-FLOWERS.COM – Lessons from “Undercover Boss”
The opportunity to experience our company at all levels makes me a stronger leader and enables 1-800-FLOWERS.COM to continue to be the best in the business. Also, the show reaffirmed my appreciation for all our employees and their hard work – they are invaluable to us in our mission to help deliver smiles everyday. – said Chris McCann, President of 1-800-FLOWERS.COM, after his participation in CBS hit “Undercover Boss.”
GM Faces Safety Probe for Brake Problems
In a year where the entire auto industry is at the mercy of the public, consumers prompt a U.S. safety probe into GM vehicles.
Gone Are the Days of Bebo and Digg
As social media trends change with the wind, Bebo and Digg become the latest victims to face an uphill battle.
Mattel’s Latest PR Trick: A New Game of Scrabble, with Proper Nouns
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
The Associated Press in Traffic Hunt, Inspired by Mine Tragedy
The Associated Press in need of traffic and clicks – like any publication, AP needs traffic to monetize, but this time they publish a list of mining accidents, with information copied from MSHA, instead of providing original information.
Craig Nemark: Craigslist Founder Too Optimistic About Being Unvarnished?
Online brand management has been around for years. So why is Craigslist founder Craig Newmark’s hopes for Unvarnished so far-fetched?
The Annual Easter Eggs Hunt as a PR Opportunity for Parks, Zoos and More
Many organizations set up Easter Eggs Hunt activities this weekend, and on Monday, but these are poorly promoted. In this article, PR advice for these, and other businesses, for next year.
