iPad is Apple’s Newest Opportunity for Branding
Apps for the Apple iPad are more focused on media, meaning they could clash with iTunes. Will Apple open its App doors further to sell more iPads?
Author: EPR Staff
IMHO: Cloud Content Distribution is a Game
What’s your honest opinion about popular songs, games, movies and television shows? The media that drives our entertainment industry relies on our interaction in order to see success, and a new tool taps into...
Procter & Gamble Educates Consumers
Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.
Private Garbage, the New Pseudo-gold Mine of Personal Branding
Keeping dirty laundry away from the media is no longer fashionable. Stars today would do anything for a moment of fame. Who is responsible for this degradation in what makes the news and in what the public is interested in?
Media Partners to Promote the Big Bad Ball
Media Partners, Inc. has been selected as the strategic agency of record for the Big Bad Ball. The ball is held to benefit the Hospice of Wake County each year.
Google Leans on its Own Apps to Create Tower of Babel
The ability to create a universal language sounds like something that can only happen on a Biblical scale. But Google just may be our modern day version of the Tower of Babel. With the...
Purchasing Red CUTCO Knives This Year Donates to Go Red For Women®
Between March 1, 2010, and Feb. 28, 2011, CUTCO will donate a minimum of $100,000 to the American Heart Association’s Go Red For Women® movement. CUTCO will donate $75,000 to the cause, plus an additional contribution of 10% of the sales of 4-Pc. Red Table Knife Sets and Red Super Shears.
Brand Love as Important as Market Share for Coca-Cola
For Coca-Cola, and there is no surprise here, building customer loyalty is more important than short-term sales.
Are Your Titles Twitter Optimized?
If you like sharing your articles, press releases, editorials and any other type of content on Twitter, you want to have it stand out. You want an attention-grabbing title, and you most certainly want a “re-tweetable” title.
Runaway Prius Reminds Us of Responsibilities to Each Other
Even amidst Toyota’s efforts to rebuild its brand, appease consumers, and testify to committees and the press its dedication to the aforementioned, the car company continues to face bad press as another tale of...
