Crisis PR
Tony Hayward, a Strong and Robust Leader?!
Is Tony Hayward BP’s biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
06/29/2010
Is Tony Hayward BP’s biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
FIFA President Sepp Blatter apologized for the refereeing mistakes that have blighted the World Cup and promised to look again at introducing video goal-line technology.
A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.
Prova.fm has created an opportunity for the general public to respond to BP’s mismanagement.
Prova.fm has recently launched an outlet for designers, artists, or anyone with an opinion to create a magazine advertisement which displays BP’s handling of the oil crisis.
Digital data measurement expert comScore released a study showing phone apps drive maps adoption and usage on the US mobile market. With a 14% share of the entire mobile market, phone maps are accessed by 33.5 million people, mostly via apps and while driving their cars.
Chatterscope is a reputation monitoring tool designed exclusively for Twitter. It tracks mentions on Twitter and automatically classifies the sentiment within each tweet, then charts these graphically.
Online news distribution service PRWeb will release a new website in July featuring a fresh look and feel and new PR tools and resources to help users get more visibility and leads.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country’s disillusion with the national team.
BitDefender’s MalwareCity.com is a quite unusual business blog, mixing anime and comic strips with IT security post and news, online freebies and the fun side of the social world. It is a rather effective method to use fun to raise awareness about real threats of the virtual world and to sell their products.
Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show ‘Jon and Kate plus 8’ to be the center of two new shows.
