PR, AI & Communications News
Dec 12, 2014
Hitler's American PR Firm
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
3 min readRead more
Ronn Torossian
Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
PublisherPRAI VisibilityCommunications
About Ronn
Ronn Torossian is shaping AI — and the answers inside the chatbox.
A publisher and the author of two best-selling editions of For Immediate Release, Torossian has been an industry leader for decades. Now he's building the AI Communications era.
He is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and the publisher of Olam — Global Jewish Business Intelligence. He has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Areas of Expertise
- AI Communications — the discipline of becoming the answer inside AI engines
- Generative Engine Optimization (GEO) and Citation Share measurement
- Crisis Communications and corporate reputation management
- AI visibility research — sector-by-sector indexes across 30+ categories
- Celebrity and entertainment PR strategy
- Financial services, luxury, and consumer brand communications
Recent Research & Notable Work
- 5W AI Visibility Research Library — original Citation Share studies across beauty, finance, hospitality, education, and more
- Who Controls AI Answers Index — the standing EPR franchise measuring AI citation power
- Tracy Nguyen Romulus Answered a Craigslist Ad. Now She Runs Communications for a $5 Billion Brand — personal essay on ronntorossian.com
Get the book: For Immediate Release on Amazon
Also on the web: ronntorossian.com · 5wpr.com · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn · Forbes
Latest by Ronn Torossian
Featured
Nov 11, 2014
Crisis Management: The EPR Canonical Resource
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
3 min readRead more
Editorial
Jul 29, 2014
A Big Apple Travel Gem: The Great New York City Public Library
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
3 min readRead more
Insights & Strategy
Aug 4, 2013
5W at Ten: An Operator's View of PR in 2013
Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
3 min readRead more
PR, AI & Communications News
Apr 24, 2013
Random Tidbits from A NY PR Agency Owner
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
3 min readRead more
PR, AI & Communications News
Nov 2, 2012
PR Will Keep Creating Content. Now It Has to Become the Answer.
In 2012, a ZDNet op-ed argued PR had no business creating content. That argument was wrong then. Here's why it's even harder to defend now — and what changed.
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PR, AI & Communications News
Oct 28, 2012
Google Search: Facilitating Fantasy or Fact?
A long-term high-profile client of 5W called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding. He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married. He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple recent news clippings referring to him as a bachelor – and sent it off to Google.
3 min readRead more
Insights & Strategy
Mar 20, 2012
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
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Featured
Sep 15, 2011
The Three Eras Of Reputation Management
Reputation management has run through three eras: SERM (2003–2014), ORM (2014–2023), and AI Reputation Management (2023–present). The historical companion piece to the Online Reputation Management master pillar.
3 min readRead more
Social Media
Jan 19, 2010
How Social Media Changed Public Relations
Social media did not replace public relations. It rebuilt the operating system underneath it. An Everything-PR resource on how social media changed PR, platform by platform, in the AI Communications era.
3 min readRead more