City of Meriden, Connecticut Purchasing Department Request for Proposals Media/Marketing Contractor – Immunization Education Background

Proposals Due: June 26, 2024 @ 11:30 AM

Purchasing Department

142 East Main Street, Room 210

Meriden, CT 06450

(203) 630-4115

INTRODUCTION

The City of Meriden Department of Health and Human Services Department is seeking proposals from professional media/marketing agency to develop, implement, and evaluate an immunization (vaccine) educational outreach program to promote vaccine confidence and address vaccine hesitancy.

BACKGROUND AND INTENT

The City of Meriden, Department of Health and Human Services, has received a grant from the Connecticut Department of Public Health (CT DPH) to conduct activities under Center for Disease Control (CDC) Immunization and Vaccines for Children COVID-19 funding The Department has set aside funding to work with a media/marketing agency to develop, implement, and evaluate an immunization (vaccine) educational outreach program to promote vaccine confidence and address vaccine hesitancy. The target population is parents/guardians/caretakers of children age 0 to 5 in Meriden, and the vaccines of target are those on the CDC immunization recommendation schedule for children age 0 to 5. The second target population is medical providers who provide routine vaccines to children age 0 to 5. The agency will work closely with Department staff throughout the project. The Department has completed a rapid community assessment which shall contribute to the messaging and materials used during outreach.

SCOPE OF SERVICE

The Media/Marketing Contractor should have demonstrated experience working with local health departments or districts in Connecticut on vaccine confidence projects with a health equity lens.

The Contractor must be based in Connecticut.

• Work closely with the Director of Health and Human Services and Public Health Educator to understand the scope and purpose of the project.

• Be able to produce bilingual (English/Spanish) materials (posters, flyers, and graphics) pre-tested with the primary targeted community.

• Utilize targeted emails and banner ads to promote the importance of staying up-to-date on vaccinations. Other methods to effectively reach the target population(s) will be considered.

• Create a Public Service Announcement (PSA), in English and Spanish, promoting the importance of staying up to-date on vaccinations.

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