India Wants To Reach Indians Living Overseas

india tourism public relations

The India Development Foundations of Overseas Indians (IDF-OI), a not-for-profit trust registered by Government of India to channelize philanthropic propensities and resources of the Overseas Indian community into social and development projects in India has issued an RFP.

The RFP is for “advertisement agencies or documentary film makers for making a film for IDF-OI as part of its publicity initiative to (i) build an emotional connect with the Overseas Indian community; (ii) showcase credible projects in India; (iii) inform Overseas Indians the various ways to contribute back to their country of origin and (iv) project IDF-OI as a credible institutional avenue for Overseas Indians to engage in philanthropy in India.”

The 3-minute film in English is targeted to Indians living abroad who can contribute funds to specific projects identified by IDF-OI either in a particular sector or to projects in their state of origin. Target group/ individuals are people from middle to upper middle class backgrounds, engaged in professional and successful entrepreneurial ventures.

Proposals are due by April 25th to:

Chief Executive Officer

India Development Foundation of Overseas Indians (IDF-OI)

Ministry of External Affairs

Room No. 916-917, Akbar Bhawan, Chanakyapuri, New Delhi – 110021.

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