Insights

What is a Public Relations Specialist?

The area of public relations is a complex one, with many different facets to think about. In general, a public relations company is an organization that a brand turns to when they need help building or maintaining the right image for their business. A public relations specialist is the key

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What Is Strategic Planning for Public Relations?

What Is Strategic Planning for Public Relations?

At their heart, all public relations campaigns are about planning and strategy. After all, without a good strategy, it would be impossible for a PR expert to ensure that they were having the right impact on an audience with their marketing solutions, or that they were releasing press content at

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What is a Social Media Public Relations Agency?

What is a Social Media Public Relations Agency?

It’s easy to assume that a business only needs the support of a public relations agency when they’re in trouble. After all, these professional companies are experts in writing carefully-worded messages designed to preserve a business reputation. However, the truth is that a PR company is a lot more than

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How to Distribute a Press Release

How to Distribute a Press Release

Distributing a press release in today’s online world can be a great way to increase brand exposure. The only problem is, many people don’t know how to publish and promote their press information after they’ve written it. There are plenty of press release outlets available to choose from and selecting

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Help to Create a Strong Brand Via Email Marketing

Help to Create a Strong Brand Via Email Marketing

When you’re trying to reach new customers and expand the potential of your brand, email marketing can be a powerful tool. A lot of businesses believe that email marketing is all about sales, but the truth is that today’s companies need a way to develop the relationships they have with

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Diamonds International Beware: More Rough than Diamond

Diamonds International Beware: More Rough than Diamond

What could be better than a jewelry company that offers its customers diamonds and precious metals at a fraction of their retail price? On the surface, Diamonds International seems to be a dream come true for people in search of sparkle and glamor. Unfortunately, as countless customers have found out,

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Stormy Daniels: Creating a Narrative & Seizing Opportunity

Stormy Daniels: Creating a Narrative & Seizing Opportunity

From a PR perspective, Stormy Daniels is having a pretty good year. Her alleged connection to President Trump and the accompanying scandalous rumors guaranteed Daniels a lot of press, and the porn star is taking full advantage, doing tell-all interviews, threatening lawsuits, and touring more prominently again. Recently, Daniels was

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Edward Eichler Named Vice President of Customer Support for TransVoyant

Edward Eichler Named Vice President For TransVoyant

TransVoyant, a SAAS PR company and supply chain predictive analysis company, recently revealed that they’re naming Edward Eichler as the VP (Vice President) of Customer Success and delivery. According to a press release issued by the company, Ed will be bringing extensive experience in technology management to the role, alongside enterprise solution

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Personal Rebranding Using a Public Relations Campaign

Personal Rebranding Using a Public Relations Campaign

For a long time now, people have often thought of branding as something connected specifically to companies and corporations. However, the truth is that almost every individual today has their own personal brand, regardless of whether they actively cultivate this brand or not. As we increasingly move towards the digital

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