Insights

The Benefits of Customer Reviews on Google

The reviews that companies can get from their customers tend to have a direct effect on the credibility and reputation of a business, and, when those reviews are left on the right platforms, it can directly contribute to the website ranking of the company’s website and search engine results pages.

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Social Media Marketing Strategies for Companies

Social media marketing efforts are a great way for companies to connect with both current and potential customers, and businesses that aren’t relying on social media platforms are missing out on the opportunities to learn more about the target audience, and what their competitors are doing on these platforms. Social

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Strategies for Promoting Small Businesses

Small businesses need to work hard at promoting themselves from the very beginning to ensure they’re reaching their target audiences. That means investing in both organic and paid promotional efforts that will make sure that the company is getting the word out about its products to the right people so

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Important Website Metrics Companies Should Track

Companies have to invest in different types of promotional efforts if they want to be able to stay competitive in their markets and reach their target audiences. There are hundreds of different metrics that most businesses have to stay on top of to be able to do all that and

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Conducting Market Analysis

With over 2 billion customers in the digital market all over the world, the e-commerce industry has significantly grown in the last two years. Aside from that significant growth, there is a lot of competition in this market which means it’s not always easy for companies to distinguish themselves and

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Marketing and Sales Funnels

Importance of Marketing for Companies

Marketing efforts always have and will continue to be essential for every company as it’s impossible to grow a business without them or even reach the target audience in the first place. However, before any company can pursue marketing efforts, it’s important to know some of the basics as well

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Working With Freelancers and Remote Employees

How remote work lowered the talent pool for small businesses

The following is a Q & A with Bobby Peddi, is the Founder and CEO of TRUiC. He graduated with a Medical degree from Edinburgh University, but after training in surgery, Bobby ultimately decided to leave medicine to pursue an entrepreneurial path. Prior to founding TRUiC in 2008, Bobby launched

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Public Relations Strategies

Types of PR Programs

Through public relations efforts, companies are trying to promote themselves and their solutions and convince to target audience to take the next step on their buying journey and convert. The core of public relations efforts is any communication that develops mutually beneficial relationships between companies and their target audiences. However,

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Top global franchise brands

In spite of the pandemic, many franchise brands have continued to increase their reach. Franchising gives people the opportunity to own their business without taking on the associated risks. They can use a successful business model and they do not have to figure out how to create one. Franchise owners

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Business lessons learned from the pandemic

Obstacles can always be treated as a learning experience. It may take quite a few years to recover from the damage caused by the pandemic, there are different ways in which the pandemic has changed the way we live and work. Businesses have learned very hard lessons on how things

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