There are three main stages of the buying journey that every customer goes through, which are the awareness, consideration, and the final, decision stage. Companies that are able to understand these stages in detail can improve their marketing efforts so that they’ll be able to meet their potential customers wherever
Most companies tend to have a small risk of facing negative SEO, however, it’s always possible for competitors to negatively impact the ranking of a website in search engine results pages. Fortunately, companies can get ahead of it, and protect their ranking with a few different strategies. However, before a
The reviews that companies can get from their customers tend to have a direct effect on the credibility and reputation of a business, and, when those reviews are left on the right platforms, it can directly contribute to the website ranking of the company’s website and search engine results pages.
Social media marketing efforts are a great way for companies to connect with both current and potential customers, and businesses that aren’t relying on social media platforms are missing out on the opportunities to learn more about the target audience, and what their competitors are doing on these platforms. Social
Small businesses need to work hard at promoting themselves from the very beginning to ensure they’re reaching their target audiences. That means investing in both organic and paid promotional efforts that will make sure that the company is getting the word out about its products to the right people so
Companies have to invest in different types of promotional efforts if they want to be able to stay competitive in their markets and reach their target audiences. There are hundreds of different metrics that most businesses have to stay on top of to be able to do all that and
With over 2 billion customers in the digital market all over the world, the e-commerce industry has significantly grown in the last two years. Aside from that significant growth, there is a lot of competition in this market which means it’s not always easy for companies to distinguish themselves and
Marketing efforts always have and will continue to be essential for every company as it’s impossible to grow a business without them or even reach the target audience in the first place. However, before any company can pursue marketing efforts, it’s important to know some of the basics as well
The following is a Q & A with Bobby Peddi, is the Founder and CEO of TRUiC. He graduated with a Medical degree from Edinburgh University, but after training in surgery, Bobby ultimately decided to leave medicine to pursue an entrepreneurial path. Prior to founding TRUiC in 2008, Bobby launched
Through public relations efforts, companies are trying to promote themselves and their solutions and convince to target audience to take the next step on their buying journey and convert. The core of public relations efforts is any communication that develops mutually beneficial relationships between companies and their target audiences. However,
