Audience intent is essential to digital marketing. It’s why people search for a particular keyword, so understanding it is key to effective campaigns. Companies must understand audience intent to craft relevant content that resonates with their target audience and drives more traffic and conversions. Keywords Conducting keyword research is a
Creating a community in today’s digital era is not an easy thing for companies to achieve. That doesn’t mean it’s impossible, however. It only means companies have to use the right platforms and strategies to authentically connect with their audiences to develop those communities. Hive Social Launched in 2019, Hive
Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers interested and watching until the very end. Hook The best starting point is with a strong
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a snack or something of the like, which meant skipping the ads. But as the ad breaks
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies when they’re trying to reach their target audiences between seasons and holidays. In fact, a lot
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short form video content, TikTok has certainly disrupted the social media landscape with its short, low production
There are many things that companies can get from investing in marketing efforts. From being able to reach the customers that they want to market to, to knowing what they need to create solutions that will meet those needs in the first place, marketing is an essential element of business
The homepage of the company is basically its virtual business card, which makes the first impression on website visitors and connects with potential customers. The ideal homepage of a business website should have a message that will entice website visitors to keep learning more about the company. There are a
One of the main pages that people tend to check when they visit a website is the About Us page, which provides them with a lot of information that they might want or need to know to be able to make a more authentic connection to the business. However, most
It’s important for companies to develop memorable and meaningful brands to be able to develop more valuable relationships with their target audiences. These days, it’s no longer enough for companies to simply market themselves and their solutions because companies have to start including social good initiatives in their branding to
