Category: Insights

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Optimizing Error Pages for Conversions

In an ideal world, companies would never need an error page because links would never break, visitors can seamlessly navigate around a website, and every resource would stay in one place. Nevertheless, despite every...

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Building a trans-inclusive workplace

Trans people often feel pressured about their identities in social settings. They experience discrimination and hostility even in their workplace. Such experiences can have devastating consequences for their well-being as well as their job...

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The Four-day Workweek Experiment

The pandemic has brought about a lot of change to the world of work. “Flexibility’ has become a keyword in the discussion centered around four-day workweek. Governments and businesses are talking about how people...

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Preventing Scams

There are fraudsters targeting people by emails, phone calls, texts, and more. The pandemic has left people confined to their homes, and they are spending more time online. Scammers find information about people before...

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The retail landscape in the post-Covid world

The pandemic witnessed many shuttered storefronts. Retail sales dipped and major stores like Pier 1, J.Crew, and Neiman Marcus filed for bankruptcy in 2020. In spite of a drop in physical store sales in...

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Fishwife makes tinned seafood look cool

Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein...

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Effective unconscious bias training

With mounting public outcry over racist incidents across the world, employers are trying to make their organizations more inclusive and diverse. Unconscious bias training has played an important role in these efforts. This type...

Wireless Charging Technology

Wireless chargers integrated with the workspace

Wireless charging is also called inductive charging. It provides a convenient and cable-free way of charging electronic devices. It normally requires two things: a charger and a mat or stand. Wireless chargers provide a...

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Timeless investor rules to live by

Some investor rules are always helpful. Inflation and interest rates inform most wise investing decisions. Each day can be an opportunity to make or lose money. A portfolio should match the goals of an...

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Programmatic Advertising Benefits for Companies

For companies to achieve success with their advertising campaigns, they need to show their ads at the right time, and to the right people. Additionally, those ads should be creative and relevant enough to...