Marketing is an evolving and growing industry. There are many marketing agencies out there promising to get results. With the rise of internet marketing, most marketing agencies are on board with and proficient at online and digital marketing, including SEO, social media advertising and Google AdWords. However, sometimes it can
Companies and nonprofits share one common goal – impact. From there, the road divides. Companies have other demographics they serve, especially if they’re publicly owned. The impact goal is a powerful one that has the potential to bring both sectors together. It can help incorporate marketing in generating more sales
“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the
If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you
In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a
MARKETING SERVICES Purpose: The District is soliciting proposals for marketing services to publicize and strengthen the brand of the District as well as its individual schools and special programs. Specifically, the goal is to increase student enrollment at schools with room for growth by attracting students to enroll from surrounding
Can your product or brand marketing be influenced by the weather? It’s something to consider. Weather impacts product sales for things like cold or hot foods, big pharma – think of allergies, colds, coughs, flu, and even seasonal depression, clothing, accessories such as hats, umbrellas, and the like, protective gear
Even if you already have a logo, there are some things you should consider. It may be time to update it or change it if you have one, or if you don’t, is it time to build one? Your logo is meant to easily identify your company, not just the
