Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to cough up $2.7 million for failing to produce information in a lawsuit related to baggage fees. This order was ON TOP OF another $4.8 million
The status of Russian President, Vladimir Putin’s genius is always up for debate and this is especially true in the States. The post-Soviet president is bold and ambitious – and tremendously savvy. Vladimir Putin’s a genius on positioning and marketing himself. The President’s image is as important to him as
The year of 2015 is slowly approaching its end, so we want to ensure you make it profitable while it lasts. Below, you’ll find ways of making more money from your marketing campaigns in the month of September. Get Publicity Publicity in today’s environment seems like a dying art form.
Here are ten Google+ Communities you might want to consider joining. They are listed based on the number of members, and these communities cover a wide area of PR, communication and marketing aspects so that all the PR people on Google+ can find something that meets their interests.
Having a social media maven is now a prerequisite for the successful nonprofit. But how does someone not an expert in social media, choose an expert who will successfully plan and execute a social media campaign on behalf of an organization?
The saying goes, “there a statistic for everything.” Case in point, a recent article was published on the Washington Redskins website and it showed that 58.1 million people read an article they posted. Oh wait, they really think that 7.8 billion unique visitors saw the article. Both of those numbers
To succeed in the public relations field, agents need to have the natural ability to present brands in the best light to the public. In other words, PR agents need to know how to market the products they represent. This includes promoting their clients’ products and services and doing research
Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to many online marketing experts. You should begin preparing for this eventuality now. Why are search engine optimization
A single commercial being run on this year’s Super Bowl would cost roughly $4.5 million for just 30 short seconds of airtime. In 2014, it was only $4 million for a 30 second ad. The Super Bowl is known for reaching millions upon millions of viewers across the globe. This year
There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the
