A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
The 4th annual conference will be held July 19, 2012 from 10:00 a.m. to 3:00 p.m. (EST). Attendees will learn practical and timely marketing lessons including mobile marketing, integrated marketing, digital evangelism, branding.
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.
Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or LinkedIn profiles, shows data released by data collection and analyses engine SMB DigitalScape. vSplash’s engine analyzed over 1 million SMB from 14 countries, of which
For small and midsize firms, social media marketing can be tricky business. Being relatively new, social media pegs doesn’t always fit into traditional marketing holes. Owners and marketers within a firm don’t know what to make of social media: is it a technique, a tool, or a toy? A lot
