Having a social media maven is now a prerequisite for the successful nonprofit. But how does someone not an expert in social media, choose an expert who will successfully plan and execute a social media campaign on behalf of an organization?
The saying goes, “there a statistic for everything.” Case in point, a recent article was published on the Washington Redskins website and it showed that 58.1 million people read an article they posted. Oh wait, they really think that 7.8 billion unique visitors saw the article. Both of those numbers
To succeed in the public relations field, agents need to have the natural ability to present brands in the best light to the public. In other words, PR agents need to know how to market the products they represent. This includes promoting their clients’ products and services and doing research
Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to many online marketing experts. You should begin preparing for this eventuality now. Why are search engine optimization
A single commercial being run on this year’s Super Bowl would cost roughly $4.5 million for just 30 short seconds of airtime. In 2014, it was only $4 million for a 30 second ad. The Super Bowl is known for reaching millions upon millions of viewers across the globe. This year
There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the
The Union Square Partnership, Inc. (“USP”), a not-for-profit 501(c) (3) corporation, is seeking proposals from qualified firms for the planning, management, and operation of the popular Summer in the Square series one day a week over the course of nine weeks in Union Square Park starting in June 2015. The
When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating
A study of marketing and PR can clearly define the difference in a single word, “Scope.” The scope of marketing is based on business to customer relationships. The scope of PR is based on emphasizing the business name, brand and product or service offering. For some businesses, these two differing
