When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.
With the help of rapper, singer and songwriter, Nicki Minaj, Black Friday — the traditional start of the holiday shopping season — will once again turn pink on Nov. 26 as CompUSA and TigerDirect turn the shopping extravaganza into a charitable free-for-all for the fourth consecutive year.
Roberta Mancino is the talk of the Internet today, for all the good reasons. There are no scandals to mention, just a career worthy of accolades.
Mike Volpe, HubSpot’s VP of marketing, is not afraid to say it as he sees it. Not only that, but he is also taking time to give you the gist free of charge, in a live webinar this Friday, November 5th 2010 at 1pm ET.
With the acquisition of 3 Dog Media, BlueGlass Interactive is on a pace to become an online ad and marketing powerhouse. Even game changers like AdBright do not wield the kind of SEM expertise BlueGlass did before Greg Boser’s came on board. If this news does not shake up the
The third annual Daniel Island Harvest Tour of Homes Dine Around can only be a success with Momentum Marketing in charge of PR.
The Memphis City School district has recently approved a PR contract worth 310,000 US dollars with two D.C.-based marketing companies. The contract has the potential of a crisis, as the MCS has been criticized for spending taxpayer money to chauffeur the deputy superintendent around, creating potential for an even bigger
Advertising Age has released ’30 Best Places to Work in Marketing & Media’, a list acknowledging those employers in the marketing, media and advertising industry that have created working environments in 2010, where people love to work and are encouraged to contribute their best and brightest ideas.
Motorola’s new Android-based smart phone, Defy, will be officially launched on 25th season premiere of “The Oprah Winfrey Show.” Defy’s main quality is its durability, complemented by other common modern smart phone feature, and will be available by this winter holiday season.
