1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more about the integrated marketing mix encompassing both social media and SEO. As these disciplines have become
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers. According to a recent eMarketer report, internet radio is bound to gain more ground in the next years and also attract more advertising dollars as marketers discover
From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some
Making money online is not something that is incredibly hard, but it does require an investment of effort and time. If you are willing to do the research and have the proper niche, there is enough information out there to make a ton of money. Anything you can do to
