Breast cancer awareness goes mobile with Bright Pink’s new Underwire Alerts to remind women to do a self breast exam on a monthly basis. The organization has many projects on the go, but boosting use of technology is proving to work well.
In today’s fast-paced environment a lot of material is published before anyone (other than the original author) ever sees it. Is this a good thing? Are editors still necessary? While many would argue that the ease of publishing material today has eliminated the need for editors, I would tend to
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
