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Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.

Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.

Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?

A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or LinkedIn profiles, shows data released by data collection and analyses engine SMB DigitalScape. vSplash’s engine analyzed over 1 million SMB from 14 countries, of which

For small and midsize firms, social media marketing can be tricky business. Being relatively new, social media pegs doesn’t always fit into traditional marketing holes. Owners and marketers within a firm don’t know what to make of social media: is it a technique, a tool, or a toy? A lot

ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.

AffClicks has recently announced the official launch of a public beta of their web analytics app. The app can be used for network commission aggregation; PPC bid management, ROI analysis and even SEO.

ClickDimensions has recently announced important upgrades to its email marketing and marketing automation solution for Microsoft Dynamics CRM.

Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.

Everything PR News tested a highly modified email marketing tool, eNewsletters.travel, just relaunched by Travel Media Applications. Our testing immediately keyed on the ease and effectiveness of the mail platform, but let’s take a look at some advantages and quirks of this very nice tool.

The world’s largest independent hotels group Magnuson Hotels announces a job opening as marketing director for the Magnuson Hotels London branch.