Marketers should be keeping a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses.
Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.
The investment, announced today by LogoGarden, comes from FCA Venture Partners V, the firm’s fifth fund, which is focused on healthcare and digital media companies.
A recent report from the Australian Centre for Retail Studies (ACRS) of the Monash University school of Business and Economics, clearly shows social media and other digital channels are playing an increasingly vital role in retail marketing and advertising. Multi-channel strategies are proving far more effective now, especially given the
In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences.
Zapaday.com has recently released a free iPhone application, called Tomorrow, that shows global news headlines for the week ahead. The app, which is freely available in the Apple App Store, displays future news on international affairs, politics, economics, product launches, festivals and much more.
KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.
70% of corporate communicators will include global marketing strategies in their companies withing 5 years, a PRGN survey revealed. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function.
Rishi Shah explains how to tell customers what they want and then give them what they need. Get inside your customers head and dominate sales.
We will, in the following, attempt to explore the new types of press releases developed by marketers to adapt to the media shift.
