Perhaps they are confusing holidays, or maybe Cupid shot T-Mobile’s PR department in the rump. Regardless of the reason, T-Mobile has decided to make all of their phones free for February 11 and 12,...
When it comes to communication of all kinds, it’s paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.