Category: Marketing

Memphis City School everything-pr 0

Memphis City School District Signs $310,000 PR Contract

The Memphis City School district has recently approved a PR contract worth 310,000 US dollars with two D.C.-based marketing companies. The contract has the potential of a crisis, as the MCS has been criticized for spending taxpayer money to chauffeur the deputy superintendent around, creating potential for an even bigger PR problem.

m blast media sync 0

mBLAST Launches MediaSync, Free Media Tool Helping Marketers Reach Influencers

mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include key bloggers and journalists covering any particular field or area of interest.

Typominima 0

Typominima – Free Minimal WordPress Theme for Writers

Alex Cristache of has recently released a new free Wordpress theme, Typominima, a theme designed for all bloggers with a strong appetite for writing and publishing in a beautiful environment. What sets Typominima apart is its strong focus on the writings above anything else.

ColdCalling everything-pr 0

How Effective Is Cold Calling Really?

Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?

San Pellegrino 0

San Pellegrino Launches New US Advertising Campaign

San Pellegrino’s international advertising campaign “Live in Italian” has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino’s sparkling water in every day life circumstances.