Ace Metrix: London’s Best Ads
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
Category: Marketing
Email Marketing Is Strong in Brazil
A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
Vocus Virtual Conference Offers Expert Marketing Insights
The 4th annual conference will be held July 19, 2012 from 10:00 a.m. to 3:00 p.m. (EST). Attendees will learn practical and timely marketing lessons including mobile marketing, integrated marketing, digital evangelism, branding.
SAM Offers Enhanced Analytics Capabilities for Social Media Advertising
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
Facebook Is a Must for Marketers, but Not Necessarily through Ads
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Survey Explains Ineffective Nonprofit PR
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
Content Creation Plays Key Role in Establishing Thought Leadership
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
PR Resources: Business Wire Smart Marketing Page
Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.
5 Essential Qualities of a World-Class Press Release Boiler
Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?
Most SMBs Fail to Promote Social Profiles on Their Websites
A meager 19.5 percent of small and medium sized businesses link to their Facebook page from their website and even less to their Twitter or LinkedIn profiles, shows data released by data collection and...
