Category: Marketing

Ace Metrix 0

Ace Metrix: London’s Best Ads

Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.

The Digital Carnival 0

Email Marketing Is Strong in Brazil

A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.

PR money talks. 0

Survey Explains Ineffective Nonprofit PR

A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.