Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even welcomed the employee’s criticisms, but now that criticism has spilled
That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access Development, American companies spend more than $180 billion annually in advertising compared to $2
Most people associate BBB with the Better Business Bureau, but BBB can also stand for business blogging benefits and may not be top of mind for some marketers. Why? Done well, blogging can deliver and increase traffic to a brand’s website. It can also help to convert that traffic into
It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost their online working opportunities in the process. For the right individuals, a career in digital marketing
It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive online profile. In many cases, this includes establishing a new website. The list of tasks for
CMOs looking to re-energize and even restart successful campaigns after the COVID-19 pandemic should be paying attention to taxonomy. Scientists’ definition of the word relates to the systematic categorization of plants and animals, based on their natural relationship with one another. In taxonomy, lions, tigers, leopards and even house cats
We usually hear the word “next” when we’re in line at the bank or ticket counter, but lately, marketers are beginning to hear it more and more in context with Generation Z or Gen Z. This is the generation that comes after the millennials. They were born between 1996 and
Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges. Tailoring buyer journeys across B2C and B2B landscapes, for instance, is a challenge. As a consequence, difficulties abound when organizations try to meet the needs of different prospects, and the distinct use cases
We all know the importance of personal annual health checkups. The same sage advice applies to companies. With the holiday season wrapping up, now’s a good time to catch a breath as well as to reassess the health of the current SEO framework in preparation for the new year and
Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital
