Digital commerce has its own set of challenges. The digital commerce industry has been growing and so have its challenges. The pandemic has witnessed the shift to digital commerce, and people have started using e-commerce to make purchases that they would have previously bought in brick-and-mortar stores. Shopping is definitely
The graphical overlays that pop up on a website after a visitor spends a certain amount of time on them or after they take a specific action on them, are called pop-ups. Most people have come across a pop-up or two on the Internet. Most companies use pop-ups to gather
One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there’s plenty that’s leftover that companies can control, more specifically the way they react to change. However, there are certain challenges that companies tend to
There are plenty of different ways that companies can encourage their website visitors to convert. That doesn’t always have to mean generating more sales, and instead can sometimes mean getting website visitors to join an email list, sign up for an ebook, or book a demo, for instance. One of
Most consumers find website pop-ups annoying, yet most companies tend to use them on their websites. The main reason companies use pop-ups is that they work despite how annoying they can be when they’re used incorrectly. They can help companies drive sales, encourage customers to convert, and increase their email
Everybody needs to be equipped with knowledge that can help them make important financial decisions. When we are bogged down by financial responsibilities, we often turn to financial experts. With our growing dependence on the internet, financial experts often use platforms like Instagram and TikTok to promote financial services. There’s
There are different ways to define micro-influencers. They have followers between 10,000 – 100,000, have a loyal fanbase, and can generate a high rate of engagement. Micro-influencer marketing is turning out to be more successful than celebrity influencer campaigns. The main reason for this could be that people are more
Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein came across the idea to start a canned fish and seafood company during the pandemic. The
Companies that are looking to create landing pages that are more successful than their competitors need to look at what those competitors are doing first. By utilising competitor analysis, companies can learn the strong points or weaknesses that their market competitors have utilised, and then improve their own conversion rates.
According to studies, last year the big data analytics market was worth over $200 billion, and it’s expected to grow to $500 billion by the end of the decade. Measuring, analyzing, and applying data to a company’s marketing campaigns is what data analytics entails. However, the first step in data
