Not only is 2020 a major election year, but the tech industry is also bracing for a number of potentially sweeping changes on many fronts around many parts of the U.S. For starters, 49 states and the U.S. territories have joined Texas in a joint bi-partisan antitrust investigation of Google.
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during these uncertain times. While there is no digital marketing and digital pr solution for surviving the ever-evolving, COVID-19
When Cervantes penned the words “The proof is in the pudding” back in 1605, he certainly wasn’t thinking about social media, at least as it relates to social proof. On the other hand, that phrase, along with others like “Seeing is believing” appears to align with social proof, the concept
Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has proven to be the most successful. While both sales, as well as marketing, have been a
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate of increase in influencer marketing. The study and information was provided by Google Trends and all
Betcris, one of the leading gambling platforms across Latin America has joined forces with the former FIFA player of the year Ronaldinho Gaucho, for a media creation event in Brazil that’s unlike anything that’s been done before. The company was founded back in 1985 in Costa Rica. It became a
There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world. Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for.
When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London. Such is the case with SEO or search engine optimization which some people have declared dead as well.
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of their own. Meanwhile,
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns. But those are just the broad strokes. A successful influencer marketing campaign will include multiple different
