Michigan University Seeking A Digital Marketing Agency

Michigan Virtual University is a private, not-for-profit Michigan Corporation, delivering services and products in the areas of student learning services, professional learning services and business learning services. The organization, which is Michigan’s digital learning leader advancing personalized education for all learners is seeking a digital marketing agency.

MVU’s mission is to advance K-12 education through digital learning, research, innovation, policy and partnerships. The current MVU website strategy is disjointed, with silos based on programs; they present MVU as a “house of brands.” The various sites are also not customer-focused or user-friendly. They seek an agency for a project to produce two dynamic, high quality, intentionally messaged websites. They will focus on customers and their changing needs, and integrate with other technologies used by our customers.

Weber Shandwick, Finn Partners & Airfoil PR have large Michigan operations.

Proposals are due by May 16 to:

Michigan Virtual University
Dean Leutscher, Process/Project Manager
3101 Technology Blvd Suite G, Lansing, MI 48910 Telephone: 517.816.9517
E-mail: mvuwebsitesrfp@mivu.org