New York State Insurance Fraud Seeks Ad Agency

The New York State Insurance Fund (NYSIF) is seeking quotes from qualified firms to provide Non- Digital Poster-Board Billboard Advertising and/or Bus Decals on regional transit authorities and/or coach lines in select locations throughout upstate New York.

The New York State Insurance Fund (NYSIF) was established in 1914 as part of the original enactment of the New York Workers’ Compensation Law. The Fund’s mission is to guarantee the availability of workers’ compensation insurance at the lowest possible cost to employers, while maintaining a solvent fund, as well as to provide timely and appropriate indemnity and medical payments to injured workers. NYSIF is a self-supporting insurance carrier that competes with private insurers in both the workers’ compensation and disability benefits markets in New York State. With 160,000 policyholders, over $2 billion in annual premium and $17 billion of assets, NYSIF is the largest workers’ compensation carrier in the state and among the top five largest workers’ compensation carriers in the nation. NYSIF provides disability benefits coverage for off-the-job injuries to more than 61,000 New York employers.

Scope of Work:

  1. Firms shall demonstrate their ability to perform the work required for NYSIF’s Anti- Fraud Ad Campaign as follows:
  2. Provide billboards advertising in pre-determined areas in upstate NY.
  3. Provide bus decal advertising in pre-determined areas in upstate NY.

Due Date:

November 1


NYSIF – Procurement Unit
Bid # 2017-166
15 Computer Drive West
Albany, NY 12205-1690

Strong NY pr firms include DKC PR and Hunter PR.


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