NY Benefit Corp Issues RFP For Ad Agency

NY Benefit Corp Issues RFP For Ad Agency

The Onondaga County Resource Recovery Agency ( “OCRRA”) is a New York public benefit corporation created by Public Authorities Law, Title 13B, for the public purpose of assisting in the planning, development, construction, operation and maintenance of solid waste facilities. OCRRA is empowered to receive, transport, process, dispose of, sell, store, convey, recycle and deal with, in any lawful way, solid waste. OCRRA is also empowered to contract with municipalities, public corporations or persons for solid waste services.

OCRRA’s service territory, Onondaga County, is located in the center of New York State and encompasses 810 square miles of land. Approximately 460,000 people reside in OCRRA’s 33 member municipalities. The largest single municipality is the City of Syracuse with a population of approximately 145,000.

They have issued an RFP for an ad agency – OCRRA invests in public education and advertising on recycling and has historically utilized television, print, radio, online and outdoor advertising placements.

Scope of work:

  • Communicating to the entire population of Onondaga County, but primarily targeting women, ages 25-54.
  • Highlighting the plethora of services offer the community, while continuing to promote recycling behaviors.
  • Developing public education that is not overly complex, contains a clear call to action, and utilizes community-based social marketing techniques.

Proposal due by September 13th to:

Onondaga County Resource Recovery Agency
100 Elwood Davis Road
Syracuse, NY 13212-4312
Telephone: 315-453-2866

Top Public Relations News:

Canada Launches PR Campaign to Push Economic Action Plan

Canada Launches PR Campaign to Push Economic Action Plan

The Future of Corporate Communications

The Future of Corporate Communications

Unlock These Key Traits in Younger Leaders

Unlock These Key Traits in Younger Leaders

Writing Job Descriptions For Marketing Positions

Writing Job Descriptions For Marketing Positions

All That’s News About Media Outreach: Muck Rack Tested

All That’s News About Media Outreach: Muck Rack Tested

New Study Shows Pricing Discrepancy Online Vs. In-Store

New Study Shows Pricing Discrepancy Online Vs. In-Store

Brand USA Issues Strategic Communications, Media & Public Relations RFP

Brand USA Issues Strategic Communications, Media & Public Relations RFP

Revolut in Hot Water, Again.

Revolut in Hot Water, Again.

Prominence Marketing Group Hired by Joy Lorraine Cosmetics

Prominence Marketing Group Hired by Joy Lorraine Cosmetics

Top PR Events in Chicago

Top PR Events in Chicago

Leave a Reply

Your email address will not be published. Required fields are marked *