PR Insights

How To Use Snapchat 101

How To Use Snapchat 101

Snapchat, similar to tons of other social media tools, is an exciting new alternative for businesses to spread the word in the ever-changing market of today. For starters, using it is quick and easy, and it shows that you’re in the loop when it comes to trendy applications. But beyond

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Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Xerox spinoff company Conduent touches about two-thirds of American households in some way, but almost no one has ever heard of it. And that’s the plan: keep it anonymous and yet make it the best while doing so. Xerox and Conduent’s chief marketing officer, John Kennedy, has expressed the company’s

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Starbucks customers still seething over long lines

Starbucks is everywhere. Why not on a commuter flight?

Can you imagine a future of flying in which a window seat wasn’t an option? That’s just one of the considerations being put into play at an Airbus idea hub in Silicon Valley. The end goal is to completely transform the airplane cabin, so the entire flight experience is different,

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Donald Trump and network PR

Donald Trump and Network PR

A recent CNN headline screamed, “Donald Trump is Fox News’ Top PR guy” … the article then went about the task of trying to argue that President Trump is the news network’s best public relations voice, because, though he remains antagonistic to the rest of the media, he seems to

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McVatican Feeding the Poor

McVatican Feeding the Poor

The Borgo Pio branch of McDonald’s – just a double-arched throw from Vatican City – affectionately referred to as the McVatican, is working with Medicina Solidale, a charitable organization providing free meals and medical care to the homeless. Through their joint efforts, McDonald’s plans to give the homeless thousands of free

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Big Brands Mixing with Reality Television

Reality television isn’t just tied to big brands through advertising time, but more in the way Ford Motors was tied to serial television shows in the 70’s. They are part and parcel of the programs. One of the most recent examples was on The New Celebrity Apprentice with Welch’s grape

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Special Needs PR: When Publicity Is Heartwarming

Special Needs PR: When Publicity Is Heartwarming

Recently the Cherokee County School District won 15 awards presented by the Georgia School Public Relations Association – that’s a record. They even won the top award presented for Best in Class. But they also won, along with many others, a Gold Award for Photography for a photograph titled Let

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