PR Insights

Twitter vows to fight bullying in the New Year

Twitter Vows to Combat Bullying

Cyberbullying. There’s a new headline about it just about every day. It’s a constant problem online, and a challenge for parents who want their kids to be able to surf safely. But, it turns out, it’s an issue for adults too.

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Nonprofit fires director who made racist comments

Nonprofit fires director who made racist comments

Public relations can be a harsh judge, jury, and, if your gaffe is bad enough, executioner. You can work a lifetime to build something, and then lose it in a moment. Just ask Pamela Taylor, the now “former” director of the Clay County Development Corporation.

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Suicide leads to corporate change

Suicide leads to corporate change

Western media loves to report on the supposed horror stories of manufacturing and corporate environment in Asia. Whenever American workers complain, you can bet there will be someone pointing to an article that describes incredible work weeks in Japan or so-called suicide nets in China. Now, more often than not,

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Sam Jain & CheapOair’s Smart Marketing Choices

Sam S. Jain & CheapOair’s Smart Marketing Choices

CEO and Founder of CheapOair – Sam S. Jain Sam S. Jain, CEO and founder of CheapOair and its various predecessors, has been working in the travel industry since the 1990s. He started working in a travel agency just a few years after arriving in New York from India when

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Viacom makes another change at the top

Viacom makes another change at the top

It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the

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mariah carey - 5wpr ceo ronn torossian

What Mariah Carey Should Have Done After Midnight

This advice is not new: When it comes to a PR crisis, own up to the mistake quickly. Don’t deflect blame, don’t try to sweep it under the rug; admit the problem, do what you can to fix it and let people know what you’re doing along those lines, and

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How to Boost B2B PR Efforts

How to Boost B2B PR Efforts

Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but

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Manage your budget so it won’t manage you

Manage Your Budget So It Won’t Manage You

Nothing kills more businesses than the budget… or, more specifically, refusing to budget properly. Finances can bring you down quick, or they can set in like cancer and let you linger. In the end, it’s not how slow or how fast they kill you, it’s what you do to stay

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