Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but
Nothing kills more businesses than the budget… or, more specifically, refusing to budget properly. Finances can bring you down quick, or they can set in like cancer and let you linger. In the end, it’s not how slow or how fast they kill you, it’s what you do to stay
FleishmanHillard Repping Dallas Police and Fire Pension System Both the public in Dallas and the bond market are watching Dallas’ Police and Fire Pension System as they try to sail out of troubled waters. Coming to their assistance, at least from the PR perspective, not the financial one, is FleishmanHillard.
The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much
In a global economy, few hard consumer goods are more global than automobiles. With emerging markets in the two most populous countries on the planet, automakers from across the globe are looking at China and India with hope and optimism … but they have to get in while the getting
Former CEO of Ketchum Makes it into PRWeek Hall of Fame David Drobis became part of the Ketchum journey back in 1967, starting as an account executive. PRWeek started their Hall of Fame in 2013, and they brought Drobis and four others into the 4th class of inductees earlier this
WPP Subpoenaed by Department of Justice Three of WPP’s subsidiaries have been pulled into the U.S. DOJ’s investigation into production practices. WPP is a communications holding company based in London, and they are cooperating with the DOJ’s investigation. Some of the PR companies under the WPP umbrella include Burson-Marsteller, Ogilvy
When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank
