PR Insights

Profile of Pollack PR Marketing Group

Profile of Pollack PR Marketing Group

Pollack PR Marketing Group – PPMG was founded in 1985 and has offices in Los Angeles (headquarters) and New York City. They are a member of WorldCom Public Relations Group and with about 20 employees currently, they specialize in consumer products and services, B2B, professional services, and corporate PR.

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Influencer Public Relations

Influencer Public Relations

A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and promote products freely – generally, they disclose if they receive some kind of reward for doing

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Western Nations Struggling to Sell Citizens on Security

What We Can Learn About Successful PR from ISIS

When talking about successful branding ISIS isn’t the group most people would think of first. But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations. They have learned to present themselves using very sophisticated PR approaches and methods. While there cause may not

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Herbalife Back in the Green?

Herbalife Back in the Green?

After a contentious and lengthy fight with the FTC, the direct sales supplement company Herbalife is back in a big way. Last week the company scored a big win with a $200 million settlement with the FTC, the long awaited end to a terrorizing two-year inquest by the Federal Trade

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Pentagon Joins PR War for Environmentalism

Pentagon Joins PR War for Environmentalism

A poll conducted earlier this year showed that only 70 percent of Americans believe climate change is real. Another survey showed that whether people believed it was real or not, only 40 percent of Americans believe climate change is a serious threat. This is compared to 88 percent of British

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