PR Insights

Climate Change Snow

Delivering Climate Change to the Masses

More Americans are accepting the reports on climate change. A recent poll shows 70% of Americans now believe global warming is real and supported by factual evidence. Even so, there are still many Americans, and other people around the world, who believe otherwise. This is in spite of melting polar

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b2b marketing

Is Your B2B Marketing Making the Most of Data?

According to b2bmarketing.net‘s recent Data Skills Benchmarking Report, nearly three-quarters of all marketers believe their companies are not getting the most from their data. The report was done in the U.K., but the fully 73 percent of marketers were concerned about their company’s ability to gather and proceed with data-driven

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Overcoming addiction

The PR of Beating Addiction

Public life can come with all sorts of pressures and pitfalls. You need a team helping you maintain a positive public face while you struggle with some of the same issues all humans deal with. Certain struggles are more difficult than others. Addicts face an uphill battle in winning against

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Playboy Pamela Anderson 2016

Playboy: NOW Safe For Work

Playboy, the granddaddy of all “classy” girlie magazines just covered up, and we don’t mean those brown sacks the convenience store uses in the racks. Recently, the magazine made good on its vow to stop publishing fully nude photos. Playboy’s PR people said the decision was part of several changes

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Catholic Church

Catholic Church Still Fighting Molestation Battle

On late night TV and the comedy circuit, the Catholic Church is all but synonymous with child abuse. That characterization, once the purview of only “edgy” comics, is fast encroaching on the national consciousness. But who’s to blame for this horrific narrative of trusted priests molesting small children? Well, the

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Pure Michigan Campaign

Pure Michigan Campaign Losing Ground since Flint Water Crisis

Long before the Pure Michigan campaign began ten years ago, the state was known for its water. And the Pure Michigan campaign builds on that with breathtaking pictures associating the campaign with water, just as it’s always been. There are the Great Lakes with shorelines dusting the Northern part of

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Competition PR

The Fine Art of Wooing Two Conflicting Partners in PR

Businesses and the people who own them thrive due to relationships. In almost all successful instances, someone knew someone who helped another someone rise to greatness. Whether it’s through nepotism or just a referral, building partnerships and maintaining them is often the difference between a sinking ship and smooth sailing

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Walmart Marketing

Walmart Diverts Possible PR Nightmare

Walmart will soon be opening a new store in Bentonville, NY – just off of Walden Avenue. Those not from the area would not be aware of something that happened over 20 years ago, but is still very much in the public consciousness of the community. A young woman who

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