When talking about successful branding ISIS isn’t the group most people would think of first. But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations. They have learned to present themselves using very sophisticated PR approaches and methods. While there cause may not
After a contentious and lengthy fight with the FTC, the direct sales supplement company Herbalife is back in a big way. Last week the company scored a big win with a $200 million settlement with the FTC, the long awaited end to a terrorizing two-year inquest by the Federal Trade
Singer Associates quits work for opponents of Golden State Warriors arena construction The Mission Bay Alliance has lawsuits pending against the Golden State Warriors and UCSF about the building of the Warriors new arena currently slated to have 18,000 seats at the cost of approximately $1 billion. Singer Associates, a
A poll conducted earlier this year showed that only 70 percent of Americans believe climate change is real. Another survey showed that whether people believed it was real or not, only 40 percent of Americans believe climate change is a serious threat. This is compared to 88 percent of British
A note from billionaire Chris Burch indicates that he is succeeding with his Indonesian resort, Nihiwatu. He notes, “During my first visit to the island, I was struck by the raw beauty of Sumba. I witnessed an astonishing canvas of exotic culture, white beaches, rolling rice paddies and the kindest, sweetest
If someone asks you to list five countries in the Caribbean, Jamaica is likely to make the list. And if you heard someone with a Caribbean accent and was asked to guess their nationality, once again, Jamaica might very well be your first guess.
Loot Crate Signs MWWPR as Their PR Representative Loot Crate has over 600K subscribers around the world and is revolutionizing how fans of a person or other form of entertainment engage with each other– those fans are called “Looters.” The loot part of their name comes from hooking fans up
After witnessing the rise of content marketing, digital PR, and integrated PR, marketing and public relations professionals recently turned to a new strategy to reach their target market. These experts and brands they work for plan to capitalize on marketing happiness to the masses. Brands believe that by associating the
The CRF plant in Pasco, Washington was closed late in April, then the layoffs began, ultimately leaving 300 employees without work. The good news according to local papers, the plant will be opening again soon, bringing work back to many local families and recovery for the owners and investors of
Advisory Council of Excellence Added by AIM Sports Reputation Management Two things happening at AIM, first they are changing their name to one they feel better reflects their more global client base and expansion because they are covering all kinds of sports and sporting activities. They are now known as
