The US Military is testing PR skills as much as it does defense and weapons training. As more organizations look to public relations to provide an extra edge to get ahead, the military is incorporating the same tactics. They’ve implemented plans giving public affairs personnel in the Army Reserve a
Getting hold of US-based news in America is just a click away. Unfortunately for countries like Canada looking to grow their own local news base, it’s just as easy for their citizens as well. This not only affects the news business in the country but also creates a skewed perception
Public relations is a valuable tool every organization should utilize to some extent. Unfortunately, it’s also a tool often undervalued by many for one reason or another. For an organization climbing to the top of their industry and becoming widely recognized by the public, undervaluing the power of PR is
Cereal Partners Worldwide (CPW), the Nestlé/General Mills joint venture marketing 50+ brands of cereal in approximately 130 markets, started reviewing their PR efforts to find ways of strengthening their PR branding activity on a global basis. In the process, they’ve contacted several PR firms to begin the RFP process. They
Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film at 11” were the mainstay. These kept the period between public engagement and production at fairly
The use of public relations always existed in politics, throughout history. In old Greece, public speaking became the staple of political life. In Rome, conquerors used rhetoric inspiring men to win wars. In France, revolutionists used the power of influencing the public to overthrow the monarchy. Even in England, Kings
Public Relations as an art form has come into its own. Just ten years or so ago, it was still focused on a lot of press releases, but the way the internet and social media have advanced in our world has also advanced the practice of PR. It’s not just
Top U.S. PR Agencies Websites It’s a funny thing, sometimes the companies who specialize in something don’t always manage to make a good showing on their own websites. Didit recently tested 100 major PR agencies websites for 2015 –and found that only 57.3 percent met Google’s Mobile-Friendly Test for their
Digital PR is evolving at an accelerating rate. While it will always be true that content messaging is the core of public relations, if your content strategies don’t keep up with current trends in information distribution and user habits, you will be left behind as the world continues spinning faster
Equilar, a data provider studying executive compensation and other corporate matters, recently published their annual findings on the extras and benefits received by CEO and other Fortune 1000 executives (meaning the top five highest paid executives in a company). A year ago, Fortune reported on the top five CEOs of
