Cereal Partners Worldwide (CPW), the Nestlé/General Mills joint venture marketing 50+ brands of cereal in approximately 130 markets, started reviewing their PR efforts to find ways of strengthening their PR branding activity on a global basis. In the process, they’ve contacted several PR firms to begin the RFP process. They
Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film at 11” were the mainstay. These kept the period between public engagement and production at fairly
The use of public relations always existed in politics, throughout history. In old Greece, public speaking became the staple of political life. In Rome, conquerors used rhetoric inspiring men to win wars. In France, revolutionists used the power of influencing the public to overthrow the monarchy. Even in England, Kings
Public Relations as an art form has come into its own. Just ten years or so ago, it was still focused on a lot of press releases, but the way the internet and social media have advanced in our world has also advanced the practice of PR. It’s not just
Top U.S. PR Agencies Websites It’s a funny thing, sometimes the companies who specialize in something don’t always manage to make a good showing on their own websites. Didit recently tested 100 major PR agencies websites for 2015 –and found that only 57.3 percent met Google’s Mobile-Friendly Test for their
Digital PR is evolving at an accelerating rate. While it will always be true that content messaging is the core of public relations, if your content strategies don’t keep up with current trends in information distribution and user habits, you will be left behind as the world continues spinning faster
Equilar, a data provider studying executive compensation and other corporate matters, recently published their annual findings on the extras and benefits received by CEO and other Fortune 1000 executives (meaning the top five highest paid executives in a company). A year ago, Fortune reported on the top five CEOs of
The year is 2016. Women are enjoying greater representation across all business sectors than their mothers and grandmothers, and “feminism” is no longer considered a dirty word. However, a glaring lack of equality remains. According to a working paper released on Monday, corporate leadership is still a man’s game. The
Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L. Hunt Family. They’ve made a bid to buyout the largest stakeholder (80%) and parent of the utility company – Energy Future
After speaking to multiple agency professionals across a variety of marketing disciplines, we are getting the feeling that the Forbes Agency Council is a scheme and scam – albeit one endorsed by Forbes Magazine. In December, Forbes announced plans for the “Forbes Agency Council”, a new council they claim is
