It should go without saying that positive publicity is a good thing. Few people, however, truly understand how good it actually is. Most just assume that positive publicity means putting a business in a good light. Well, this is true, but it is not the whole story. Positive publicity goes
A study completed recently at the University of Texas at Dallas – Naveen Jindal School of Management looked at the positive difference made to a firm’s publicity in newspapers and other outlets when there is at least one member of the Board of Directors who is a media professional of
The year only just took off, and PR specialists started the year with a bang. Read on to see what noteworthy break-ups, shake ups, and mergers took place since the beginning of 2016. Weber Shandwick Makes Appearance in Nashville Weber Shandwick, an internationally acclaimed PR firm, just put down roots
WPP Public Relations History WPP is the world’s largest communications services group with 3,000 offices in 111 countries and employing over 170,000 people. The holding company was founded in 1985 and by 1988 it was listed on the NASDAQ Exchange in New York. By 1992, WPP was named the world’s
Interpublic Group (IPG) is one of the world’s largest global providers of marketing solutions. As a major holding company, IPG has over 700 employees in all major markets. Their many companies specialize in public relations, digital marketing, communications planning, and media buying, as well as consumer advertising. Their holding company
Moscow’s Kremlin may be known for sly tactics, but it’s not the only PR specialist in the Russian capital. Russia is fast becoming integrated into the international PR scene, and the impressive, growing agencies in Moscow are evident. Within the last couple of months, some PR firms have begun to
In the 1500s, poet John Donne taught us that “no man is an island”. In today’s increasingly connected and global market, this rings truer than ever. For this reason, many companies rely on PR firms to build a better brand image and boost visibility. But, PR firms need tools and
Cash takes a backseat in most modern economies, while credit and debit cards move to the forefront. And two of the best credit cards are Visa and MasterCard – and both card companies capitalize on PR skills to differentiate themselves. Similarities in Marketing Though Visa and MasterCard rival each other
PR firms provide wonderful tools for companies looking to grow in the market. And when it comes to reputable, top-notch PR firms, Egypt has some of the best. Firms like Ketchum Raad Middle East, Media Republic, Editor, and MEAComS remain passionate about their work and strive to put the needs
Gun control is on everybody’s mind right now. This hot-button issue recently captured the attention of the United States, driving a wedge between communities from coast to coast. Political pundits, law enforcement officers and activists all push strong opinions on the way firearms should be regulated, and all sides vie
