RFP, Public Relations, Marketing, Social Media and more!
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?” What, indeed?
These past few years have truly been remarkable as mobile devices continue to have faster processing speeds, improved geo-location services, mobile payment options, and cameras that rival point and shoot options. Best of all, these advances in technology are only the beginning – especially for new movements. SoLoMo is short for a movement bringing social, local, and mobile together.
This upcoming year is going to be the year of content. You’ve found it, you know about it; why not be discovered by it? Curation is in for 2013 – don’t be left out.
MSLGROUP North America examines America’s food industry “from farm to fork,” exploring social media influences on food and beverage choices.
You don’t have to use social media long to see one of its biggest drawbacks—hiding behind computers often gives people more courage to be mean. Anonymous readers can leave hateful, hurtful words in blog...
In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.
Edelman has joined the #GivingTuesday initiative as part of their global citizenship program. The company also announced the results of a broader such initiative launched earlier this year, the 603 global citizenship initiative to support hunger and poverty alleviation as a way of celebrating its 60th anniversary. From July 16 through September 13, the company’s employees in over 60 offices worldwide were involved in 60 days of professional and general volunteerism and fundraising. Edelman managed to contribute USD 1,047,352 in monetary and in-kind donations to the United Nations World Food Programme (WFP) and over 70 hunger and poverty nonprofit organizations worldwide.
One of the greatest things about commerce on the web is the ability to expand your reach. You are no longer stuck trying to cater to a single demographic, and are instead able to...
