The pandemic has drastically changed the public relations industry, which means beauty brands -mainly indie beauty brands- had to find different ways to boost awareness. Many beauty brands started utilizing strategies such as SMS marketing and outreach, affiliate promotions, and connecting with consumers in person. Affiliate Promotions According to researchers,
Digital wealth management is the use of technology to help clients manage and grow their wealth . It also offers investors a range of savings and investment products. The wealth management industry is on the verge of digital transformation. With clients demanding greater personalization and efficiency,wealth managers are adopting digital
With Google constantly changing its algorithm, companies constantly have to stay on top of the current shifts in order to keep ranking high in the search engine’s results pages (SERPs). The search engine is great at delivering important information and resources regarding search engine optimization (SEO). This info can also
Over the past few years, fake news has become a major part of any discourse around the media. Fake news that leads to negative headlines can damage the reputation of a company, bring down its stock price, and set off a PR nightmare. In the corporate world, fake news can
Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new albums, Lover, folklore, and evermore, as well as two that she re-released with additional songs, Fearless (Taylor’s Version), and Red (Taylor’s
Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing strategy. Today, brands are up against a pandemic. With each crisis, brands face new challenges to
A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although public relations by itself isn’t purpose-driven, a brand can be, and it can use public relations
It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools tend to share a lot of foundational elements, such as research, writing, communication, psychology, and utilizing
One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works. While it’s not always easy to track the benefits of public relations in comparison to other promotional strategies, such as advertising or marketing, it doesn’t mean businesses should
Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and occupation. Conventional customer segmentation methods, however, are undergoing change due to an increasing number of customers
