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While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into...
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much...
Of all the social media platforms, LinkedIn was cited as the favorite by 74% of B2B CMOs polled in the Chief Marketer 2019 B2B Marketing Outlook survey. It’s not surprising since LinkedIn is most...
Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by...
The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over...
Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns...
Do you need a PR firm or publicist for a book you’ve written? Generally book pr firms do not think outside of the box – and their retainers are 2 to 4 thousand dollars...
We conducted a series of interviews and got a variety of responses from people about “What is 2020’s best marketing campaign.” – although The Last Mile from Volkswagen – got ample praise. Here are...
Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top...
Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms...
