Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the people attending that their contracts had been terminated. The employees were watching the webinar of the
For many businesses, it’s never easy to navigate ethical internal issues. While there might be laws and statutes that exist to hold everyone accountable, they’re not enough to keep people from behaving unethically, which can cause some issues for businesses. However, it’s not always easy to define what precisely might
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting
The digital PR industry has been steadily growing over the last few years, with plenty of businesses quickly trying to adapt to the digital spaces that have become popular due to the pandemic. That same change has also established some digital PR trends that have taken over some of the
A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign. The campaign can use any combination of media including video games, blog entries, webapps, online videos, blog entries, movies and advertisements. Storytelling that takes place in
When it comes to public relations, most of the time it’s all about choosing the right PR strategy. While there are plenty of different PR strategies that businesses can utilize to improve their PR efforts, there are certain things that they can work on to improve those strategies and to
Financial services is a term which describes the offerings within the finance industry, including money management and digital banking technology. It addresses financial needs for individuals and corporations. Due to rapid changes in technology during the last decade, the industry is also undergoing a lot of changes. Financial PR is
The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols. The pandemic has changed the way PR professionals communicate, and some of these changes are likely to stay. Businesses ranging from international airlines and tourism operators to local businesses were
Recently, the online stock trading platform Robinhood announced that it was hacked, with between five and seven million email addresses and two million names being leaked, along with some smaller and more specific data from its customers. According to a blog post from the platform, a malicious hacker had successfully
The fact that the public relations industry is constantly changing means that both PR professionals and businesses have to stay on top of those changes to be able to keep up. Fortunately, when someone has a deep understanding of the fundamentals of PR, it becomes a lot easier to keep
