PR Insights

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Effective Social Media and Email PR Strategies

PR professionals and marketers have to work hard to remain on top of things because both industries have fierce competition with small margins of error. To stay on top of everything, PR professionals have to find ways for a business to get an edge over market competitors, which is why

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Achieving Success Through Digital PR

If companies don’t invest in digital PR campaigns, it is often the case that all of the time and effort that’s spent on improving SEO scores is not going to bring any positive results. Achieving success through digital PR starts at setting goals, and all of the strategies for each

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Improving PR Through SEO

When companies look to increase their digital presence they tend to utilize digital PR and marketing strategies. For those strategies, businesses work with influencers, journalists, media outlets, and bloggers to send out their press releases and get high-quality backlinks, improve their SEO, and generate social media mentions.  With the help

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Digital PR Tips for Success

Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before creating any sort of campaign, companies should have a clear understanding of what goals they want

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Retailers preparing for the holiday season of 2021

Last year digital engagement reached an all-time high, thereby impacting in-store shopping. Supply chain challenges may not always be within retailers’ control, but they can influence how customers engage and shop. Consumer shopping behavior continues to evolve in light of the pandemic. The pandemic is still very much present and

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PR Essentials for Healthcare Companies

There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a critical part  of the success of many companies around the world. While companies used to generate

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The 4 Models of Public Relations

Various businesses and organizations are using public relations strategies to get more clients and revenue. However, it’s the use of the best public relations models that will see many of these companies succeed. Read this article to learn more about the four public relations models. Understanding The 4 PR Models

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How beauty brands can create a loyal audience

The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around can make or break a beauty business. Marketing teams are engaged in contests to make their

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How to Become a Public Relations Specialist

If you’re considering a career in public relations, you’ve probably already thought about the skills and education that it takes. But what do hiring managers and recruiters want? What does it take to land a position as a public relations specialist? Let’s find out. What a Public Relations Specialist Does

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Calculating ROI on PR

A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn’t always only mean profitability for the business. That’s especially true in the public relations field, where businesses are supposed to generate

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