RFP, Public Relations, Marketing, Social Media and more!
It wasn’t long ago that brands relied heavily on the services of agencies brimming with marketing and public relations professionals. Agency work was competitive (still is) and many brands outsourced this type of work...
Public relations firms are elated following the release of a recent report by the Business Research Company saying that sales from the profession are expected to grow at a compound annual growth rate (CAGR)...
Over the last few years, a focus on women’s issues has risen in prominence in the public sphere. From the pink tax to inequality in the workplace, gender issues have taken center stage in...
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case...
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work?...
A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for...
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to...
In recent times, Wildlife Organizations gain more recognition due to the public becoming aware of the dangers of the world’s wildlife. Wildlife is the breath of our ecological balance, and that doesn’t negate the...
An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of...
Find Common Ground Be clever in how you frame your story. It is vital that you find common ground between what works for you, and what counts as a good story for the journalist....
