A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn’t always only mean profitability for the business. That’s especially true in the public relations field, where businesses are supposed to generate
Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie. When it’s executed correctly, media coverage can generate plenty of benefits for practically any type of business, yet plenty of companies are still confused about the importance of PR campaigns. For example,
At the very core of every PR strategy is a collaborative effort, especially when it comes to creating strategies and campaigns that will help a business build and maintain a positive brand image while connecting it to its target audience. Utilizing efficient and effective public relations strategies is the key
What are the Attributes of a Good Influencer? Passion Authenticity Trustworthiness Community management skills Content Creation skills Passion Influencers serve as aspirational mentors for their followers. Their passion for the craft, idea, or brand they represent causes individuals to pursue their dreams. It is like fuel that pushes people to
Recently, a number of Facebook users who came across a video of a British tabloid outlet that featured Black men, received an automated prompt from the platform asking if they’d like to continue seeing videos relating to Primates. This led to Facebook apologizing for the “unacceptable error”, pausing all the
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the food industry in particular, and more specifically, restaurants, there is a set of strategies that can
Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous. However, that’s not the case. The worst thing that PR professionals can do with creative content is to have their stories ignored by the
‘Being engaged’ means being truly interested in what customers have to say. A business has to want feedback of all kinds because feedback provides important data to be used for building a better organization. It takes commitment and focus to actually connect with people. One cannot simply be engaged on
The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The president of the Blizzard division of the game company announced his resignation to staff members, and
One of the most important parts of email marketing and PR campaigns is email newsletters. Through newsletters, companies can not only advertise, but they can create stronger relationships with their consumers. Although it might seem like creating an email newsletter for a company is relatively easy, it’s not always the
