What are the Attributes of a Good Influencer? Passion Authenticity Trustworthiness Community management skills Content Creation skills Passion Influencers serve as aspirational mentors for their followers. Their passion for the craft, idea, or brand they represent causes individuals to pursue their dreams. It is like fuel that pushes people to
Recently, a number of Facebook users who came across a video of a British tabloid outlet that featured Black men, received an automated prompt from the platform asking if they’d like to continue seeing videos relating to Primates. This led to Facebook apologizing for the “unacceptable error”, pausing all the
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the food industry in particular, and more specifically, restaurants, there is a set of strategies that can
Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous. However, that’s not the case. The worst thing that PR professionals can do with creative content is to have their stories ignored by the
‘Being engaged’ means being truly interested in what customers have to say. A business has to want feedback of all kinds because feedback provides important data to be used for building a better organization. It takes commitment and focus to actually connect with people. One cannot simply be engaged on
The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The president of the Blizzard division of the game company announced his resignation to staff members, and
One of the most important parts of email marketing and PR campaigns is email newsletters. Through newsletters, companies can not only advertise, but they can create stronger relationships with their consumers. Although it might seem like creating an email newsletter for a company is relatively easy, it’s not always the
In the simplest terms, public relations is whatever a company does that can affect how it’s going to be perceived by the target audience, investors, employees, as well as the general public. Public relations is all about a company’s reputation, which results from what the company does, says, along with
Most professionals in the real estate industry already understand how important marketing a business is, because the housing market is already challenging industry. This is especially true for realtors who are just starting out and who are looking to improve their real estate sales. Additionally, because the entire market depends
Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses. Fortunately, there are some ways for businesses to get more publicity and free promotion without spending a lot of time and money . Small businesses should start
