What Exactly Is Beauty PR?
Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation...
Category: PR Insights
The Natural Progression of Leadership
Management and leadership. The two seem to go hand-in-hand, but there is often a divide between management and their employees. There are a million problems that arise – whether the employees feel the manager...
The Right Way to Break into Beauty PR
Beauty PR is a dream job for many people. They get to promote the brand they love, set up large events, organize press releases, and so much more. Truly perfection for a lot of...
Three PR Pros Respond to Gillette’s Controversial Ad
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that...
What Pixar Can Teach Us About How To Succeed
There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than...
How to Get PR Coverage
Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your...
Four Ways Law Firms can Maximize Online Marketing
Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a...
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for...
PR lessons from post-hurricane Puerto Rico
On 20 September, 2017, Hurricane Maria brought destruction and despair to the island of Puerto Rico. Residents of the remote coastal town of Punta Santiago painted a sign on the pavement that read “S.O.S....
UK’s anti-drink driving campaign
The UK government’s new Think! campaign attempts to mix humor and anti-drink driving, with a ‘Time to Tackle’ film featuring a group of friends kicking around a set of car keys to discourage their...
