Shelter-in-place orders have pushed the global digital revolution into overdrive, and marketers are at the forefront of this change: as digital media has become the only customer-facing channel for communications for most brands, digital literacy has never been more important. Also known as media literacy, digital literacy is far from
In the digital age, and especially during social distancing protocols, social media is a vital PR tool. Whatever is posted there can generate immediate attention… which can lead to either immediate acclaim or derision. It stands to reason, then, that brands and influencers would be extremely careful and calculating in
Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of any brand’s digital marketing strategy: it makes all the difference in helping customers find a specific
Warren Buffett is one of the most recognizable – and wealthiest – business figures in the world. He also proved to have full comprehension of crises when he said, “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do
In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans
Hiring a PR firm is an important asset for many different companies, however, it’s important to have a few things in mind before making the decision on choosing the company. Before everything else, it’s important that the company and the PR firm have the right relationship and that both representatives,
COVID-19 is causing closures across the nation and the world, but many PR agencies are still operating, helping their clients weather this unprecedented storm. But how are these agencies working to protect their employees and their clients? Clients in Crisis For many businesses and brands, the coronavirus pandemic has been
There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough to set up an account on any crowdfunding platform, upload everything and then check back on
Making the right choice when it comes to a career path is a defining moment in anyone’s life. However, not everyone has an easy time making that decision, especially since a lot of people don’t know if they’ll end up liking a certain choice as they’ve never had any experience
Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their
