The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule, answering to zero bosses, and finding fulfillment in work? Working solo has a long list of perks and benefits, but this lifestyle is far from
A career in public relations has long been portrayed as a glamorous career path, filled to bursting with designer products, elaborate parties, and upper-tier clientele. Take Samantha Jones from Sex in the City, for example. She was a powerful woman with a long lunching habit and looked picture perfect at
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to
In recent times, Wildlife Organizations gain more recognition due to the public becoming aware of the dangers of the world’s wildlife. Wildlife is the breath of our ecological balance, and that doesn’t negate the importance of smaller undomesticated lifeforms such as birds, fish, microscopic organisms, and fungi. The significance of
An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work
Find Common Ground Be clever in how you frame your story. It is vital that you find common ground between what works for you, and what counts as a good story for the journalist. “The word ‘exclusive’ is, of course, gold to any self-respecting journalist,” says Josh Quittner, Decrypt editor-in-chief,
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not
With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who mean well, and he probably does, but he also definitely means business. Speaking at the Time 100 Summit in New York City last month, Cook
Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way
