With his unassuming spectacles and warm smile, Apple CEO Tim Cook plays the grandpa role well. He comes across as one of those guys who mean well, and he probably does, but he also definitely means business. Speaking at the Time 100 Summit in New York City last month, Cook
Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way
With the first anniversary of the 25 May effective date of the GDPR fast approaching, PR firms- regardless of if they are interacting with stakeholders in and beyond the EU- must be sure to act responsibly, transparently, ethically and legally when handling personal data. Indeed, successful PR is dependent on
China presents a wealth of growth opportunities for brands. It has the largest population in the world, making it a very big market. On top of that, it also boasts a growing economy with an increasing number of consumers with disposable income. If your brand is looking to cross the
Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the
Neiman Marcus’ newly launched campaign, dubbed ‘The Art of Travel’, is the retailer’s attempt at reaching out to travel customers. The campaign kicks off a line of travel-themed exclusive items from handbags to fine apparel to beauty. ‘The Art of Travel’ collection boasts over 500 product exclusives across all merchants
The essence of good PR, everyone used to say, is storytelling. Indeed, the ability to convey a powerful message that consumers, governments, media, and a range of stakeholders, can relate to and adopt is, in many ways, a timeless one. Enter social media: initially coming at the expense of good
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all
Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation agents. What Do Companies Do to Promote Products? More than just ads, PR agents are responsible
