The UK government’s new Think! campaign attempts to mix humor and anti-drink driving, with a ‘Time to Tackle’ film featuring a group of friends kicking around a set of car keys to discourage their friend from driving home under the influence. The anti-drinking Christmas campaign’s key message is simple: Don’t
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result
There are many things companies should do during a crisis, but then there are also things you shouldn’t do. This time around, Facebook ticked a few of the boxes in that list. The New York Times’ investigative report brought to light Facebook’s mishandling of the 2016 Russian influence campaign. The
It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This
If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated industry. PR is an especially inclusive industry for women, well that is, unless you consider the
Cerrell Associates has been active in the PR space for more than fifty years, responsible for moving some of the most significant projects and controversial issues in the California landscape forward. This organization frequently advocates for clever public policies in the social world, as well as building effective coalitions and
Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats, too many irons in the fire, burning the candle at both ends … you understand, because
Great management is a crucial aspect of any successful business. Of course, it can take some time for someone to settle into their new role, leading a company. When someone becomes a manager for the first time, it can be an exciting, and overwhelming experience. While earning a position like
Conflict is an inevitable part of any workforce. Though today’s hiring managers are investing more time and effort into choosing recruitment candidates that fit with company culture, it’s impossible to know whether someone will work out in a team before they’re given a chance to thrive in a specific situation.
