Parity can be a wonderful thing unless you’ve been king of the hill so long, you forgot how to compete head to head. That may very well be the case at Verizon. For years, the mobile provider’s service was head and shoulders above the competition … absolutely blew them out
MWWPR Adds Tech Companies MWW has been having a good couple of months as they add to their tech client roster with companies such as Qualpay, RetailMeNot, Inc., Arccos Golf, Therachat, and Unison Home Ownership Investors. These additions come quickly after Karen Clyne became the US tech practice lead and
Lou Hammond Group Makes Presentation for Greenwich Economic Committee Greenwich’s First Selectman’s Economic Advisory Committee attended a town hall on April 19th to hear a presentation from representatives of the Lou Hammond Group (LHG) looking at a re-branding campaign possibility. If they move forward, the campaign will focus on bringing
Two M Booth Employees Promoted to SVP Status Both Scott Varland and Michelle Overall joined M Booth in February and are now being put in SVP roles as SVP of marketing tech, and SVP of entertainment marketing respectively. Varley will work with both the content studio (Made@Mbooth) and creative team
Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France. The Commonwealth of Massachusetts, Massachusetts Marketing Partnership/Massachusetts Office of Travel and Tourism (MMP/MOTT) are seeking the services of multiple travel marketing vendors to develop and implement public relations, trade relations,
Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz
It’s never easy to take one for the team, but when you’re the boss, the buck stops with you. Sometimes that means the bucks stop before they get to you. Such is the case with Credit Suisse. Twelve top executives with the company, including the CEO Tidjane Thiam, will see
Not long ago one of the biggest headlines in sports was the potential of a walkout from the USA Women’s soccer squad over salary and benefits disputes. After a strong PR campaign, it appears that the women won their fight and now their supporters are celebrating … for the most
Leadership is often about making the right calls at the right time. In many cases, that means knowing when to stay and when to go. After a series of lost battles with regulations related to the Affordable Care Act, leaders at Aetna, one of the country’s largest insurers, began slowly
All good managers are concerned about employee retention. But you don’t just want to keep your people; you want them to be enthusiastic, optimistic, and engaged every day when they come to work. How can you create that kind of environment? Work on developing these traits in yourself as a
