PR Insights

High-Tech PR Executive Pam Edstrom Dead at 71

High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her

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Google swears it has fixed the Android security flaws

Google Swears It Has Fixed the Android Security Flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw

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Can Sean Spicer Regain Public Trust

Can Sean Spicer Regain Public Trust?

Has anyone taken more heat in his position than Sean Spicer? The butt of endless jokes and constant barrages of criticism, President Trump’s Press Secretary is looking a little tired around the eyes lately. And there’s good reason. For all the vitriol hurled at his boss, there seems to be

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Penn State Case Goes to the Jury

Penn State Case Goes to the Jury

It was the case that ruined a reputation and nearly destroyed one of the top college football programs in the nation. And it’s still in court, which means negative headlines popping up for Penn State time and again.

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KCSA Strategic Communications

PR Happenings at KCSA Strategic Communications, Huntsworth, Trevelino/Keller, and Stagwell Group

KCSA Strategic Communications Signs as AOR for Marina Biotech’s Investor Counsel New York-based KCSA Strategic Communications will handle the investor relations communications program for Marina Biotech, Inc. (OTCQB: MRNA), a biopharma corp developing and commercializing innovative treatments for cancer, hypertension, arthritis, and disease intersections. KCSA plans to bring awareness of

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Using Customer Info to Better Market a Travel Brand

Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help

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Simpatico PR

Happenings From Simpatico PR, Padilla PR, MSLGroup, Cision, and More

Simpatico PR Representing Adloox – Opening their Efforts in the USA Adloox, an anti-advertising fraud tech company, is opening offices in New York and Simpatico PR will represent them through their new US Business leader, Dori Pasternak-Bussell. Pasternak-Bussell has 15+ years working in consumer and B2B PR with companies such

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Uber Sending Self-Driving Cars Back to California

Uber Sending Self-Driving Cars Back to California

Uber has been in a fight for its business life since just about day one. Every time they expand into a new area, several local entities take exception. Certain politicians, regulators, unions, and other vested interests try first to force Uber out, then grudgingly accept that the market drives commerce and

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