Paul Dyer named Lippe Taylor’s new President
Lippe Taylor, a firm specializing in marketing to women, just named Paul Dyer their new president, bringing him in to develop the agency’s next generation creative communications model. Dyer left W2O Group after eight years. In his new position, he’ll increase the capabilities they offer clients by applying modern PR practices. According to Dyer, “The market continues to converge as every agency focuses on innovating into adjacent swim lanes. Clients are tired of being sold services that are works-in-progress, though. In addition to innovation, they need to demonstrate results. As we saw with last year’s election, Earned Media has emerged as the most powerful way to drive digital engagement, and Lippe Taylor is one of the few agencies that consistently generate earned media.”





