Newsjacking at its most basic is using current news that’s garnering a lot of interest and injecting your views and product information into the storyline. Successful newsjacking is not just about the content, original story, and you creating a connection, though. It’s also about getting all of that into the
Well, if Al Gore invented the Internet, then Porter Novelli surely “pioneered social marketing.” In a recent news release, Porter Novelli claims they are “..the global public relations agency that pioneered social marketing.” Does Porter Novelli really believe they were the first? Or are they winking at all of us
Results from new candidates in Public Relations can mean great success stories shared by big names in the industry. The limitations of one phone line or too many emails are no longer obstacles when reputation matches what you offer your clients as a public relations agency. PR is a game
Police aggression is accountable again in the city of Seneca, South Carolina where an unarmed 19-year-old male was shot and killed. Citizens and family are mourning their great loss. An ongoing debate started again about police aggression and where it should end. Police reports show that Zachary Hammond, the driver
Both Gotham Public Relations and Factory PR have offices in New York City and another location. For Gotham it is London, for Factory it is Los Angeles. They also both have a number of well-known national and international companies as clients. Both firms have their bread and butter efforts focused
Do you have a meeting you need to schedule and manage? Here are four tips to making sure you and everyone else gets the most from attending. Setting The physical setting and atmosphere will differ depending on what you want to accomplish in your meeting, how long you expect it
Public Relations pros give back – and today we analyze the family foundations of some leading independent PR firm owners. While many of them give additional funds via their own wealth, these foundations often build charity for many years to come and must be given to charity. Daniel J. Edelman
Something’s going on over at Florida A&M University involving its Board of Trustees. Recently they decided to hire an outside PR firm and they’re in the process of finalizing a contract with the Tampa-based agency, Brock Communications. Before beginning the negotiation of a contract, the Board of Trustees agreed to
Spokesman for Kate and Gerry McCann, Clarence Mitchell opens his own communications firm. A new Communications Consultancy agency recently opened its doors for business. Clarence Mitchell, known for his long-standing role as a spokesman for Kate and Gerry McCann, has decided to go into business for himself. His communications consultancy
Survey: 72% of Parents Of PR Pros Don’t Understand What Their Kids Do & 41% Of Spouses Of Those Who Work In PR Don’t Get It! Does your family understand what PR means or what PR people do? If they don’t, you shouldn’t feel too bad. A recent survey of
