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media-monitoring

Media Monitoring Tools for Public Relations: Top 100

The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry. Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and

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Why Government Needs PR

Why Government Need PR Firms

Government, whether Federal, State or local, has many arms – so many departments and areas of concern and a multitude of people and organizations to keep reasonably happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by

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5 Best PR Books for Marketing & PR

5 Best PR Books for Marketing & PR Students

As a refresh of a post I wrote a few years ago which now has close to 100,000 reads about the top 10 PR & Marketing books. We assume you have already read the PR classic books. As I have always said, the best public relations professionals read often – marketing

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whatsapp users

WhatsApp Joins the Big Boys Club: 800 Million Active Users

A new member of successful communications apps is now here – WhatsApp now has 800 million active users. This has numerous implications for everyone who is involved in marketing. Understanding Why the WhatsApp Revolution Happened The revolution of text meant that people did not have to pay for phone time

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Taming Mobilegeddon

Taming Mobilegeddon – Google’s Latest Mobile Algorithm Update

Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google’s standards for mobile devices. We will

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Boston PR

Boston Public Relations: PR Agencies That Matter

Boston has long been considered one of the world leaders of innovation in many areas, including education, finance, government services, and business and professional services. So it is no wonder that Public relations firms in or around the Boston area are strong and innovative as well. At Everything PR News,

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lynn casey padillacrt

Who is Lynn Casey, the CEO of PadillaCRT?

Alighting to the Twin Cities from Bismark, ND, Lynn Casey was appointed as Chief Executive Officer of PadillaCRT in 2001 after serving as its Chief Operating Officer since 1997. Earning her Master’s in mass communications from the University of Minnesota in 1979, Casey joined the public relations firm of Brum

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Four Of The Hottest Women In Public

Four Of The Hottest Women In Public Relations

According to the Bureau of Labor Statistics, women make up over 63 percent of public relations or communications specialists in the United States – and maybe its even higher than that. These women are attractive – and shaping media messages. Attractive and damn smart. In no particular order, here is

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