You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, “PR is as much about HOW you say it as it is what you say.”
From a public relations perspective, it has been a busy 2014 so far for the shoemaker Skechers. Recently, their logo was spotted all over Triple Crown candidate California Chrome but the impressive Public Relations run by Skechers began long before they put their logo on a high-priced horse.
More and more companies across various industries are beginning to move away from more traditional data warehousing options such as storage area networks. Companies are looking for more distributed, clustered, or scalable storage.
As big data continues to grow in the business community, a conference will be held in Israel entitled “Big Data Everywhere” on June 22nd – and hosted by HP Vertica at the HP Software offices in Israel. Approximately 200 corporate attendees are expected, and the event will feature tutorials &
Lots of folks love Chevys. They are the hero of countless songs and millions of NASCAR fans. But, the maker of the famous Chevy brand has been suffering a horrendous first quarter, at least from a Public Relations perspective.
Russia’s re-emergence cannot be dampened furthermore by Cold War containment strategies, or either by useless economic sanctions. Vladmir Putin’s energy dealings with China and others, news of Aeroflot’s low-cost airline, and the Russia Internet Entrepreneurship Forum of late, these and other moves foretell of an all out economic competition the
European aircraft maker Airbus Ltd. wanted to get more of an insight into the travel needs of billionaires in the Middle East, China and Russia – the target audience for Airbus’s ACJ line of corporate jets. It commissioned London-based Ledbury Research to look into the lives, habits and characteristics of this group of mega-wealthy to find out
Sometime individuals in positions of power in business decide to make decisions based not on business but on politics. While this can be a good and liberating idea in principle, the reality in practice can be considerably more complicated.
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target
Make it British, a leading source for information on British-made brands and UK manufacturing , just announced having named Nellie PR on an issue led PR campaign.
