News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news
On Friday Edelman, the world’s largest public relations firm, announced having named Florence Baranes-Cohen the very first Director General of Edelman France.
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office’s luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes
There’s no question social media channels carry not only gems, but also some real “thuds” when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives.
Ogilvy & Mather’a recently launched Social@Ogilvy is a cross-discipline initiative designed to leverage the firm’s social media experts for client problem solving. The social platform welcomed a new Senior VP, Tom Boland about according to news from the firm.
We all know how important it is to see someone’s reaction in a given situation or while using a product or brand for the first time. The Millward Brown agency makes it part of a technology of advertisement testing by adding ‘facial code’ technology to its ad testing tools for
MyLocalRepoter allows small businesses and professionals to proactively pitch their news story ideas to hyper-local news media professionals based on industry niche and geography.
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are
Advertising is getting more and more focused and targets different audiences relevant to companies. IBM is aiming its new campaign set to be launched with two TV ads during the U.S. Open tennis tournament at chief marketing officers. Although there aren’t explicit mentions of CMOs, the topics chosen by the
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
