Is Apple truly dropping Google in favor of Bing on iPhone 5? Media speculates, but what are the real implications of the move? Apple made $1 billion off Google last year, according to an early report on Business Insider. It’s very hard to believe that Apple will want to do
With travel brands like Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express’s Delta SkyMiles travel rewards card on its roster, the agency can deliver what Lindblad Expeditions need most.
The premium boot brand founded in 1962, SOREL, launched a very interesting campaign centered on an invitation extended to everyone to get their boots dirty. This fall/winter brand campaign includes web-based video, print and social media.
Tired of all that “great advice” from PR pros telling you what you are, or are not, allowed to say on Facebook? Read this.
Everything PR News has engaged in discussion with a number of key decision makers over the last year. PR gurus, creatives, journalists and editors, but not so many marketing experts. We found just such a guru in Brian Fitzgerald.
Knowing how to present your idea, your business, and particularly your startup, even before you are ready for customers. For believers in symbolic excellence and “Hollywood” presentation, we offer up 5 new startups that tease the anticipation spot.
Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin… Hungry yet?
There is hardly a thing you cannot do on a mobile phone these days. Smartphones have taken over the world, becoming the device of choice thanks to their diverse collection of apps, and the power behind their design. Recently, I noticed a trend among my friends. They had stopped paying
From titles to boilerplates, press releases seem easy, but in the age of social media, keeping away from old fashioned clichés is the only way to succeed.
